Unifying fragmented products into a cohesive, scalable platform.
Client
Edenred
Shipped
Q2 2023
Tags
Design Strategy
Total refactor
Project summary
I led the consolidation of multiple fragmented commuter products into a single, cohesive platform, backed by a new design system. This overhaul simplified workflows, reduced administrative overhead, increased demo requests, and directly contributed to winning the Google contract. Customers loved it—citing clarity, consistency, and ease of use.
My role
Led the design and strategic direction of the new platform architecture.
Defined and built the design system to support a unified, scalable experience.
Drove collaboration and alignment across multiple product and engineering teams.
Played a key role in shaping decisions around how and when individual products were merged into the single platform.
The problem
Edenred’s commuter benefits offering was a patchwork of stand-alone applications with inconsistent workflows, design patterns, and technical constraints. That meant:
Inefficient, multi-step workflows frustrated customers
Disjointed engineering slowed feature delivery
QA issues popped up due to lack of component standards
Lost cross-sell and upsell opportunities
Compromised ability to pitch new enterprise clients, including Google
We needed a unified platform that was coherent, scalable, and demonstrably polished for enterprise clients.
Core pain points
Multiple products with no cohesion.
Engineering teams disjointed, slowing new feature releases.
QA issues due to lack of component standards.
Loss of business due to lack of feature competitiveness.
The solution
We faced two paths:
Incrementally improve each standalone app (low-risk, slow impact)
Consolidate everything under a single platform with a shared design system (high-risk, high reward)
We chose consolidation. It addressed systemic issues, enabled scalable growth, and gave us a platform that could be marketed to enterprise clients like Google.
How we solved it
2 Months
Discovery phase
1
Design team size
23
Unique stakeholders
I started by auditing every commuter product, cataloging functionality, and mapping end-to-end user flows to understand inconsistencies and overlaps. FigJam became our central workspace for visualizing opportunities and guiding decisions.
Key actions
Platform shell design: Created a shared interface capable of hosting all commuter applications under a single cohesive experience.
Workflow integration: Reworked individual workflows and wove them together into unified flows.
Design system creation: Enforced visual and interaction consistency across the platform.
Engineering collaboration: Anchored decisions on long-term scalability while balancing technical feasibility.
Validation & iteration: Tested low-fidelity flows with internal stakeholders and customers, iterated multiple rounds, then moved to high-fidelity designs.
Tiered rollout: Launched the customer-facing portal first, then administrative interfaces, reducing risk and validating flows in production.
The result: simplified workflows, stronger demos, reduced admin overhead, a scalable foundation, and a positive boost in demo requests.
Customer impact
Simplified workflows, cutting setup and management overhead
Stronger demos with fewer drop-offs between apps
Helped secure the Google contract
Future-proofed the platform with a scalable design system
Post-launch demo requests increased noticeably
Lessons learned
Move decisively from discovery to iteration
Engage engineering early—their feedback is critical
Avoid big internal “reveals”; incremental alignment surfaces issues
Communicate with customers ahead of major changes