Designing and launching a fleet card management platform from concept to market.
Client
Edenred
Shipped
Q2 2022
Tags
0 -> 1
Design Strategy
Project summary
I designed and launched Edenred USA’s first Fleet Card platform, taking it from concept to live in 13 months. Built with VISA, it enabled real-time spending controls, helped Edenred enter a market dominated by three incumbents, and converted 200+ U.S. businesses.
My role
Led the design of a brand-new platform from 0 → 1.
Championed the front-end experience, assisting engineering with choosing the appropriate frameworks and guided implementation.
Build a new scalable design system that would support both the customer and admin experiences.
The problem
Edenred wanted to break into a highly competitive Fleet Card market. Success required:
A net-new platform from scratch
Integration with the Commuter Benefits ecosystem
Support for a strategic VISA partnership
A launch under two years
Core pain points
We have many great ideas, where do we start?
Pressure to move quickly to launch a new product in under 2 years.
The solution
Defined the scalable design system (including code components) and aligned engineering on front-end frameworks before building screens. This prevented rework and ensured consistency across customer and admin experiences.
Built a flexible platform shell capable of housing all fleet workflows while supporting future expansion.
Scoped features into 2-week cycles for iterative design, with early validation from engineering and VISA to minimize risk.
How we solved it
13 Months
From concept to launch
1
Design team size
~2 Weeks
Avg time per feature
I kicked off by defining the platform’s architecture, creating a flexible shell capable of housing all fleet workflows while supporting future expansion. From there, we designed the customer-facing interface to enable real-time spending controls across fleets, while making sure the admin experience was equally scalable and intuitive.
Key steps
Design system creation: Built a shared system spanning customer and admin tools to enforce consistency and reduce rework.
Engineering alignment: Partnered closely on front-end frameworks and implementation guidance.
Iterative workflow design: Scoped features into ~2-week cycles, validating continuously with internal stakeholders and VISA.
Ongoing oversight: Ensured every component and interaction supported a coherent, seamless experience.
By combining structured iteration, strong collaboration, and a scalable system approach, we took the Fleet Card platform from concept to fully launched product in just 13 months, converting over 200 businesses and establishing Edenred as a credible player in a previously dominated market.
Customer impact
Launched Edenred’s first Fleet Card platform in the U.S.
Converted 200+ businesses from incumbents
Secured a VISA partnership
Positioned Edenred as a credible competitor
Established a foundation for growth and scalability
Lessons learned
Start with the design system (code version) and ensure engineering alignment; prevents time lost to inconsistencies
Front-end framework decisions matter—design and engineering must be fully aligned
Design oversight is ongoing; handoff is not the end of the design process